Sky Fly, a Swatch watch for the 2001 Spring/Summer Collection
The story of Swatch is one of a revolution. In 1983, the unexpected appearance of an affordable, Swiss made, plastic watch turned the watch world upside down. Suddenly, a watch was much more than a way to measure time. It was a new language, a way to speak from the heart without words. A Swatch watch was an expression of joy, a provocative statement, a warm smile delivered with a flick of the wrist. In 2000 Swatch asked Wout de Vringer to design a watch which reflected the joyous feeling of summer for their spring-summer collection of the upcoming year. The result was the ‘Sky Fly’, a watch covered with butterflies…